Eco-friendly is in and wastefulness is out. That’s no secret, but have you given any thought to how the “greening” of American business is affecting perceptions of your promotional giveaways? There is a lot less patience lately for low-quality junk that won’t get used. In the past people might have just shrugged and thrown away a logo-embossed pen that didn’t actually write, but these days, freebie rubbish gets noticed—and not in a good way.
Not only that, consumers want products that make them feel good about themselves, which more and more often means products that are specifically earth-friendly. Giveaways made from recycled or sustainable materials, for instance, are trending.
Savvy companies are taking a hard look at their promotional swag from a “green” perspective, and you probably should too. [Read more at Strategic Print and Promotions]